If you’re reading this article then I’m assuming that you’re interested in starting a YouTube channel?
When you see how well some of the people on YouTube do, both monetarily and fame wise, I wouldn’t be surprised if you were interested in starting a channel.
You’re probably wondering if it’s worth starting a YouTube channel at this “late” stage, and the answer is yes, in my opinion at least.
We’ll have a look below at some reasons why I think it’s well worth your while to start a YouTube channel.
2nd biggest search engine
You may not realise this but YouTube is actually the 2nd biggest search engine on the internet.
This means that if you can produce some good content then it’s possible for your video to bring in a large amount views.
YouTube is also owned by Google which means your videos will appear in Google search results.
If the keywords / tags that you use for your videos are well researched the this will help with Search Engine Optimizaion and how your video ranks.
Building a channel
You may want to find a niche or topic that you’ll be covering. Alternatively you could make a more general type channel like a vlog.
In general it’s only limited to your imagination, of course there are certain topics that are not suitable.
If you were making a channel based around one of these then it would likely mean that none of your videos would be monetized.
Is your content meant for kids?
This may seem like an odd question, but it’s something that YouTube have introduced recently, and you really need to be aware of.
You will now need to specify if the content you are creating is suitable or aimed at kids. YouTube are taking this very seriously so when creating your content be absolutely sure that you specify if it’s suitable for kids to watch.
So, for example, if your content will have swearing or possibly mature content, then you must set the option to say it’s not aimed at kids.
This may seem like overkill, but better to just be sure than to find out all your hard work was for nothing if your channel or account gets suspended.
OK, so let’s assume that you’ve created your first video and have uploaded it to your YouTube channel. I won’t go into the process of doing that here but it’s not difficult and you can find many good guides online about it.
Now that your video has been uploaded, you will need a way for people to find it. This is where the use of keywords and tags comes in.
You’ll want to install a free browser extension called VidIQ.
This will allow you to see what keywords and tags are being used on videos.
So if you can find a video uploaded by one of your competitors then you can see what keywords they are using to get ranked.
Once you see those, then you’ll be able to copy these and add more of your own to help get ahead of them.
The paid version of VidIQ will also suggest keywords that you can use which are related to popular videos in the same topic/niche.
Also, please bear in mind that it will take some time for your channel to become trusted and gain authority, but it’s good too see the keywords as it will help your videos get found by the public.
Finding topics for your videos
Off the top of your head, you’ll likely be able to come up with a few topics for videos but it’s surprising how quickly you can hit a mental wall.
A good source for topic ideas is a website called Answerthepublic.com
It’s a free system that will allow you to input a keyword and the site will generate a list of questions and comparisons for you.
Using this list you can easily get inspiration for video topics.
Another approach that is useful is to make playlists on YouTube. When you’ve made some videos about similar topics then it’s good to add them to a playlist as this can boost your overall channel viewing numbers.
Beating the competition
As I mentioned previously, with the aid of the VidIQ browser extension you will be able to see what keywords your competition is using to gain their high rank.
Do some searches on sites like Ubersuggest to find keywords relating to your niche or topic, you don’t need to copy them verbatim but they will give you some guidance on what to aim for.
VidIQ will recognize the words you’re using and will begin to recommend keywords and tags relating to the video that you’ve uploaded.
It will also show you the keywords that your competitors which is very useful when you are trying to overtake them.
The basic version of VidIQ is free, and it usually is good enough for getting started off making videos. As you progress then you may want to upgrade to the paid version.
Stay on topic
This may seem obvious, but Google like it if you are sticking to topics within your selected niche.
Again, this may sound very basic, but you’d be surprised at how many people who will start a YouTube channel which seems to be focussed around basketball, for example, and then suddenly has a video about Bitcoin or how to survive in the woods for a week alone.
This throws off the Google algorithms because all your previous videos were related to a different topic to these new ones.
Now, you can, of course, blend the original topic and the one you are intending to make a video about. For example, if your existing YouTube channel is all about basketball and one of the NBA stars announces that they’ve invested in Bitcoin, then that’s a good reason to make a video mentioning this and then expanding into CryptoCurrency in general.
Honestly though, to me it makes more sense to just start a second channel that’s focused on CryptoCurrency (if that’s your interest).
Translate the subtitles
You may think this one is a bit odd, but it can help quite a bit with gaining views on your videos.
Bear in mind that not everyone searching on YouTube will use English as their first language. Well, there’s a way that you can include these people in your audience.
When you upload a video to YouTube, the system will automatically generate a subtitle file (called closed captions on YouTube).
You can download this file from the YouTube Creator Studio and open it with a text editor. I’d recommend that you install the free program called Notepad++.
From here, you can copy the text and translate it with Google Translate.
Now, if you’re wondering which languages you should translate it to, I’d suggest that you visit the Google Trends website.
In Google Trends, do a search for the main keywords relating to the topic of your video and be sure to set the search to worldwide.
You can change the length of history for the search but it’s probably best to set it to 12 months.
This will show you which countries that particular search term is most popular in. Now bear in mind that quite a few people in many countries will speak English.
However, if it’s a country that you’re not certain about, just do a Google search for that country name and main language.
That should give you an idea of which language you need to translate your subtitle file to.
This will help you a lot with increasing your video ranking.
Google likes to see content being uploaded regularly, not that you need to upload every single day but you should be aiming to upload around 3 times a week.
If Google sees that you are uploading fresh content then they will be more likely to promote your videos to a wider audience.
Of course your use of keywords and tags play a large part in this also but posting regularly will stand you in good stead.
Hopefully, this article will have given you some ideas on how to get on the path to creating a YouTube channel and some insight into how to create videos for that channel.
It can be a little daunting at the beginning of course, but you don’t really need to appear in person on the videos that you create. You can quite easily make “over the shoulder” style videos and just record your voice for the video.
If you do decide to go down this path, it would be worth your while to pick up a lapel mic. You can find these on Amazon at a good price, usually less than $20.
Whichever path you choose to follow, I wish you all the best.
Remember, even if you are a bit apprehensive or nervous about recording the videos, even the biggest YouTubers all started somewhere, they gained confidence as they recorded more videos.